business plan bullet points

Thank God some tricks can be shared for all to imbibe. As food and drink photography becomes more of a niche, restaurant shutterbugs are in demand. Shooting irresistible pancakes and making them look oven fresh can be demanding. The trick lies in capturing the ‘freshest and ripest moment’. You may ask how many pancakes and honey syrup it takes to get the shoot right? Not more than a triple-decker of three pancakes! And the strategy lies in setting up the props before the ‘subject’ has arrived fresh out of the non-stick pan. A shutterbug with decent skills can do the lighting well in advance. So if you are in catering business, which is online, having delicious pictures of the menu can be the best bet for getting good business.

To make the food look digestible, the lead photographer will have the assistants arrange the studio bay first. The setting may take an hour or two. Why are we saying this? Because hot steaming food can look limp if it is bought before the shoot. The assistants will assemble the cameras, lens and the tripod stand. The controlling lights, white balance, bouncers and scrims will be positioned for the table top still pictures.

A photographer might use a camera that he can manually adjust to control the way he will shoot. A use of a compact camera is common for food and drink photography. Once the camera is loaded, the lens is another major component to choose. A good quality lens is fitted. A Canon has 50mm 1.4f. It is the best focal length that can capture great shots. A camera mounted on the tripod is steady and better suited for still photography sessions like this. The next comes formatting, i.e. Jpeg or RAW images. Most digicams have the two options. Why Jpeg is more popular-Because, it easily helps pictures to upload on the websites. It is lighter and speed is important when many images have to be seen together. Jpeg images are not necessarily of low quality. They can be scaled while photo processing. Some photographers like to use the RAW format too. The biggest advantage here is the many other elements around can be captured. If they are not required they can always be deleted during the editing. Several new age photographers are using live shot demos before the actual shots are clicked. Shooting tethering has become common. When the camera is plugged to the USB port of a computer the real time image is seen. It becomes easier to shoot the right frame. If a big difference needs to be made to a final shot this can be really helpful.

When these elements are done, the last thing that needs to be done is lighting. It creates the final impact on the product photography. Yes artificial lighting can be controlled and can do wonders. There is a choice of soft light box or halogen lamps with umbrellas. Throw off the lights or bounce them across the items on display. This makes the photographer take the delicious shot eventually.

Undoubtedly, the new and smart strategies for the businesses are the need of the hour. The market is now full with small and large scales business, thus the biggest challenge that both the consumers and producers both have to face is the presence of different brands selling the same product. For example, if you go to a store for buying dark chocolate, you can easily find 6-7 brands selling the dark chocolate even at the same price. This is the level of competition, which producers are facing these days. Therefore, to make your product recognized by everyone it is important to standout your business presence in the online world with smart digital marketing tactics.

What is Digital Marketing?

Digital Marketing is a broad term that includes advertising, promoting, and strengthening the online presence of businesses through digital platforms. Some of the digital tactics that fall under the umbrella of ‘Digital Marketing’ are digital advertising, email marketing, content marketing, pay-per-click, online brochures, and more. Unlike other offline marketing efforts, digital marketing allows getting accurate results in real time. For example, if you put an advertisement in the newspaper, it is nearly impossible to estimate how many people flipped to that page and paid attention to that ad. While with digital marketing, you can easily measure your ROI of any aspect of your marketing efforts. According to Crux Creative Solutions Private Limited, one of the best online marketing agencies in Delhi NCR is here to explain why digital marketing has become so important.

Website Traffic: As discussed above, it is very difficult to understand how people are engaging with your brand through offline marketing. While online marketing helps you in identifying trends and patterns about how people are behaving with your brand. Hence, you can make better strategies in the future to attract more and more consumers to the website. Not only can this, with digital marketing you get the exact number of people who have viewed your website’s homepage in real time by using digital analytics software. These stats help you in deciding which digital strategies to continue and which to stop using.

High Visibility on Search Engines: Search Engine Optimisation is another powerful digital marketing strategy that offers a variety of benefits to the business owners. As discussed, there is tough competition between the brands in the market. When we search any service on the search engine, we get 100s of results. Naturally, we believe in the top five searches because they are the most reliable website links according to Google. Thus, by optimizing your website content through digital marketing strategies, you can reach to more online buyers.

Content Performance: Online marketing lets you estimate your content performance. Let us understand this with an example, imagine you have delivered pamphlets and posters to a different sector of societies. The problem is that you have no idea how many people opened those posters or threw it in the dustbins. Now imagine that you have that same poster on your website. You can exactly measure how many people clicked that poster, how many closed that poster and the details of those who clicked the poster. This not only informs how engaging is your content also generates leads for your website.

Small businesses get started in a variety of ways. Most small businesses have gone through the rigor of developing a business plan. However, the really successful small businesses also think about how to build a brand not just a business.Build a Brand with DistinctionIt is critical to be distinctive if you want to build a brand. Let’s be honest and admit that few small businesses offer something that no one ever thought of before. So, how do you make yourself attractive to your customers? You must create a distinct and engaging brand personality.Your brand should be like the person your customer wants to do business with. You want to be memorable and stand for something. You must be distinctive enough that you can build a brand. Otherwise you will just be another supplier in the category.Build a Brand with ConsistencyOnce you’ve created this distinct brand personality you must be consistent. The only way to build a brand is to stay with the message. Small businesses frequently chase everything that gets in front of them. Avoid the tendency to become reactionary. Stay on your message with your personality. It is the repetition and consistency that will build a brand for you.Small business owners frequently get tired of their own brand long before the customer does. Just because you are bored with something doesn’t mean it isn’t working or that your customers are bored. You live with your brand every day, your customers probably don’t. So don’t fall into the trap of change for the sake of change. If you want to build a strong brand it can take time.Build a Brand by EvolvingThere will be times when you need to change. Make certain that you evolve the brand. Listen to your customers. Their perception of your brand is your reality. Keep the brand fresh and relevant but true to your original core values. After all those values are what made you distinct in the first place. Don’t lose that. Evolution is part of building a brand. However, demolition is not a good way to build a brand so don’t just blow up what you’ve built.Build a Brand with GutsTo build a brand you must also embrace it. Don’t be afraid of what it is. Don’t pull your punches. Sometimes to be true to the brand you built you might not be attractive to another part of the marketplace. If you water your brand down so that it includes everyone you probably don’t stand for anything. So go ahead and be who you are. If you’ve done your homework you will have your audience. Others will find you attractive because you stick to your core values. It’s OK if some people don’t like who you are as a brand. That means you stand for something.