One point that it is wise to focus on when considering developing and refining top level business development strategies is that…

… The Integration Of The Digital Marketing Activities Into That Of The Top Level Business Development Plans Are Essential For Success With Any Tactical Activities…

It is indeed quite possible for organisations to be taking part in daily social media or online internet marketing activities taking place on a daily basis and for these activities to be shown to be having little [in some cases none at all] effect on key marketing parameters such as…

>>> Marketing Funnel Interaction

>>> Lead Generation

>>> Target Marketing

These are but a few of that which we consider to be business fundamentals and how these key business imperatives dovetail into the core internet marketing activities are fundamentally important to the organisation’s overall marketing activities effectiveness.

If the case exists where the top level business strategies have not been clearly defined and there are significant online marketing activities [in terms of social media interaction, paid advertising and content creation and publication for search engine marketing purposes] then the conclusion may be drawn that as a consequence there is no real foundation on which to base the digital marketing activities.

In the cases where the business has taken the steps to develop and to base their activities on foundational marketing planning then in these circumstances – these plans can be used to serve as a basis on which to base the digital marketing; search engine and social media activities upon.

Main point being – We Cannot Forget The Marketing within the “Digital Marketing” phrase. With so many daily activities that can be executed such as…

micro blogging
email marketing
blogging
guiding prospects through specific marketing funnels
video marketing
keyword analysis
… more and more the higher up the organisation that ‘over the internet’ marketing is visited then the great effect will be seen in terms of product / service awareness; increase in brand equity which culminate in revenue generation.
With so many digital marketing tools out there that the digital marketing professional can make use for customer interaction, brand development and product / service promotion and; with the ‘noise level apparently increasing on a weekly basis,

the case for increased focus on the integration of digital marketing with core business development planning must be highlighted.

Taking this one step further by factoring in search engine and social media marketing at the strategic business phase will ensure that the online marketing implementation serves the company to maximum effect.

As in previous years, the list includes scams that target taxpayers in various ways, including phishing emails, phone calls, and text messages.

The IRS has warned taxpayers of possible tax scams to be avoided in 2022,Guest Posting including:

Maltese pension arrangements misusing treaty
Puerto Rican captive insurance
Monetized installment sales
Optima Tax Relief explains what each of these scams is and the tax implications of using them. The IRS recently released its annual “Dirty Dozen” list of tax scams, and there are some new additions this year. As in previous years, the list includes scams that target taxpayers in various ways, including phishing emails, phone calls, and text messages.

Maltese Pension Arrangements Misusing Treaty
Some taxpayers have attempted to avoid paying taxes by making contributions to foreign retirement accounts in Malta and other countries that allow non-cash contributions or do not limit the number of contributions. This becomes an issue when taxpayers improperly claim the foreign arrangement to be a pension fund for U.S. tax treatment purposes. This then allows them to claim an exemption from income tax earned on the account, as well as the distributions from the account.

The Maltese pension arrangements are a clear abuse of the treaty system and need to be reformed. The current system allows wealthy individuals to funnel their money into Maltese pension schemes, which are then used to invest in foreign real estate and other assets.

This benefits the individual by allowing them to shelter their money from taxation, but it does nothing to help the people of Malta. The government needs to close this loophole and put an end to this abusive practice. Only then will the Maltese pension system be able to function as intended, and the people of Malta will finally be able to benefit from it.

Puerto Rican Captive Insurance
In this transaction, a U.S.-based taxpayer claims deductions for the cost of insurance. The problem is this insurance is provided by a fronting carrier that reinsures the coverage with a foreign corporation. The fronting carrier essentially rents out its license to the taxpayer as they assume no actual risk.

Monetized Installment Sales
In monetized installment sales, a seller will agree to sell appreciated property to a buyer for cash. The seller then claims to sell the same property to a third party in return for an installment note. Then the third party claims to sell the property to the buyer and receives the cash purchase price. The issue is the seller receives an amount very close to the sales price without paying transactional fees, all in a nonrecourse and unsecured loan.

The IRS is strongly urging any taxpayer who has engaged in the above transactions to file an amended return and even seek tax advice. Not doing so can result in penalties and even fraud charges.

This year, however, the list also includes scams that specifically target small businesses and self-employed individuals. One such scam is the “ghost preparer” scam, in which a tax return preparer promises a large refund without ever seeing the taxpayer’s financial information. Another common scam is the “phishing” scam, in which taxpayers receive fake emails or text messages that appear to be from the IRS requesting personal information. The best way to avoid these scams is to be aware of them and to use caution when providing personal information to anyone claiming to be from the IRS. If you have any doubts about the communication you’ve received, you can always call the IRS directly to verify its legitimacy.

Small businesses get started in a variety of ways. Most small businesses have gone through the rigor of developing a business plan. However, the really successful small businesses also think about how to build a brand not just a business.Build a Brand with DistinctionIt is critical to be distinctive if you want to build a brand. Let’s be honest and admit that few small businesses offer something that no one ever thought of before. So, how do you make yourself attractive to your customers? You must create a distinct and engaging brand personality.Your brand should be like the person your customer wants to do business with. You want to be memorable and stand for something. You must be distinctive enough that you can build a brand. Otherwise you will just be another supplier in the category.Build a Brand with ConsistencyOnce you’ve created this distinct brand personality you must be consistent. The only way to build a brand is to stay with the message. Small businesses frequently chase everything that gets in front of them. Avoid the tendency to become reactionary. Stay on your message with your personality. It is the repetition and consistency that will build a brand for you.Small business owners frequently get tired of their own brand long before the customer does. Just because you are bored with something doesn’t mean it isn’t working or that your customers are bored. You live with your brand every day, your customers probably don’t. So don’t fall into the trap of change for the sake of change. If you want to build a strong brand it can take time.Build a Brand by EvolvingThere will be times when you need to change. Make certain that you evolve the brand. Listen to your customers. Their perception of your brand is your reality. Keep the brand fresh and relevant but true to your original core values. After all those values are what made you distinct in the first place. Don’t lose that. Evolution is part of building a brand. However, demolition is not a good way to build a brand so don’t just blow up what you’ve built.Build a Brand with GutsTo build a brand you must also embrace it. Don’t be afraid of what it is. Don’t pull your punches. Sometimes to be true to the brand you built you might not be attractive to another part of the marketplace. If you water your brand down so that it includes everyone you probably don’t stand for anything. So go ahead and be who you are. If you’ve done your homework you will have your audience. Others will find you attractive because you stick to your core values. It’s OK if some people don’t like who you are as a brand. That means you stand for something.